After sex and telcos, the next biggest money spinner on the Internet is banner advertising (at least, as far as I can see). They're a pain in the butt, right? You end up just blanking out a portion of the screen, in your mind, automatically.

However, the content provider is entitled to some income from your viewing of his site, even if it is just so he can give it to the telcos. So, this seems like a good idea: Burst offer a service that gives a site operator control over what is advertised on his site. The banners might even end up being interesting and desirable, just like Italian TV advertisements.

(I found this on one of my favourite sites: Dan's Data)